As the founder of Cool Rivers, I’ve had the privilege of capturing some of the world’s most prestigious sporting events and immortalising iconic musicians through my photojournalism. But beyond the lens, I understand the hustle – the economic and creative challenges that so many Creators face daily.
My experiences have shaped Cool Rivers at its core. This platform isn’t just about showcasing creativity; it’s about purpose, value, and harnessing the power of creative expression to drive real, positive change.
I created Cool Rivers because I wanted to solve the problems I encountered first-hand as a photojournalist. The challenges of fair pay, visibility, and authenticity in storytelling were obstacles I knew needed to be addressed. That’s the driving force behind Cool Rivers – alongside my passion for creating a fairer, more sustainable creative economy. The odds have been against us for too long, and it’s time to change that.
Solving problems that I myself experienced as an artist is what this is all about! – Jude